Monday, September 27, 2010

Font Classifications

Old Style (also called Gerald):

– based on handwriting
– contrast between thick and thin strokes is more pronounced
– slight diagonal stress
– shorter x-height
– scooped serifs, sturdy without being heavy

Bembo, Caslon, Garamond, Jenson, Palatino

Transitional (also called Didone)
– contrast between thick and thin strokes is more pronounced
– very slight diagonal stress
– bracketed serifs
– tall x-height

Baskerville, Caslon, Perpetua, Modern Times, Antiqua

– extreme contrast between thick and thin strokes
– flat unbracketed serifs
– hairline serifs
– no horizontal stress
– mathematical construction /measurements
– no influence by handwriting

Bodoni, Bauer Bodoni, Walbaum

Slab Serif
– mono weight
– square ended serifs
– no stress
– bold machine like (industrial age/industrial revolution)
– uniform serifs
– bold display font (used at large sizes)
– rectangular
– geometric impact

Serifa, Rockwell, Memphis Clarendon, New Century Schoolbook, Egyptienne

Sans Serif

-oval shapes
-variations in stroke thickness
-calligraphic variations in line weight

Gill Sans, Meta, Frutiger, Calibri, Johnston, Lucida Grande

Grotesque or Grotesk:
-upright character
-similar to transitional serif letters
-squareness to curve

Akzidenz Grotesk, Franklin Gothic, Univers, Helvetica, Grotesque


-mimics handwriting
-stroke widths vary
-loose and causal

Kuenstler Script Std, Adobe Wedding Collection, Marigold STD, Monoline Script, Oxford Std


-use letterspacing for emphasis
-tall, narrow letters, as compared to their Carolingian counterparts
-letters formed by sharp, straight, angular lines

Black Forest, Linotext, Goudy Text, Wedding Text


-mixture of type
-not systematic
-random markings

Fall, kreepy krawly, Nobby, Tiza


-letters and characters each occupy the same amount of horizontal space
- similar to a manual typewriter
-used for computer codes

Office, OliveGreen Mono, Courier Std, Lucida Typewriter Std, Letter Gothic Std
Orator Std


-may pertain some characteristics of other categories but do not fit within the parameters to be grouped with any category
Trema Cantante, Grasset, Kahana, Braggadocio, Luna

Sans Serif
Aldo Novarese 1962
Geometric Sans Serif
The family has 16 fonts in five weights and three widths, with condensed fonts on regular and heavy weights; extended fonts on regular and black weights; complementary oblique fonts on black, bold, heavy, heavy condensed, medium, regular, regular condensed.

Wednesday, September 15, 2010

Thursday, September 2, 2010

Adrian Frutiger is a leading typeface designer of the twentieth century who has created some of the most recognized typefaces used today (over one hundred and seventy). He was born in 1928 in Interlaken, Switzerland, and studied graphic design and sculpture at the Zurich School of Arts and Crafts. His father and his teachers discouraged his early love of sculpture; they wanted him to work in printing. He maintains his love of sculpture in the printing world, and this has influenced many of his type forms. After school, he moved to Paris and began work at the Deberny & Peignot type foundry where he helped transition traditional typefaces from printing methods to newer “phototypesetting technologies”. Eventually, Frutiger and two colleagues founded an independent graphic design studio, where he worked as a freelance designer and typographer. At this time, Frutiger also began to work on his own typefaces, a few of which are prominent today. These typefaces include Universe, Serifa, Herculanum, Vectora, and Frutiger. Frutiger is a typeface that is regarded as being very easy to read, and because of that, it is used on motorway signs in France and Switzerland. Adrian taught typography and illustration for many years at the Ecole Estinne in Paris. In 2003, the Swiss watch company Ventura commissioned him to create a new watch face for a line of watches.

Universe is a type family consists of 44 faces, with 16 uniquely numbered weight, width, position combinations. 20 fonts have oblique positions. 8 fonts support Central European character set. 8 support Cyrillic character set. Frutiger designed a unique classification system to eliminate naming and specifying confusion. The number used in a font is a concatenation of two numbers. The first set defines weight, while the second defines width and position.

Wednesday, September 1, 2010