Tuesday, April 12, 2011

Journal Entry 4/11

SCHOOL OF VISUAL ARTS VIDEO LECTURE WITH JACOB TROLLBACK




Motion graphics designer Jakob Trollback started out as a DJ. He eventually started the company Trollback + Company. In this video I watched, he talked to a group ofs students about his personal views regarding design, and how to be a better designer. Designing is about storytelling and understanding when something is right. Working in certain ways has forced him to figure out why he thinks certain things are right or wrong. Being a completely self taught designer, he has made a name int he design world. All personal discoveries involve personal thinking. While he was re branding the Discovery Channel, he focused on finding the right feel that suited the personality of the company.

I really enjoyed this video. I thought it was interesting to see his personal philosophies and thoughts about design and I agreed with some of the things he said.

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