Sunday, February 27, 2011

Journal Entry 2/28

Bruce Mau is Chief Creative Officer of Bruce Mau Design. Some of his clients include oca-Cola, McDonald's, MTV, and Arizona State University. His Incomplete Manifesto for Growth guides designers with his design strategies and motivations for creativity. "Mau seeks to prove that the power of design is boundless, and has the capacity to bring positive change on a global scale."

Coca-Cola: Creating a Global Green Platform for the World's Best-Known Brand.

Coca-Cola has help defined American Culture. BMD helped them transform into the 21st century culture through a campaign called "Live Positively." It represents Coca-Cola's commitment to making a difference through redesigning the way they work so that sustainability is a major factor in everything they do. They created tools for employee engagement and added an entire visual identity across all media.

Coke is one of the largest companies today, and one of the most famous brands of all time. I thought it was interesting that such a large company got such a HUGE makeover to stay true to the time and trends that are occurring in today's society.

I really responded to mantra number 41 : Laugh. Laughing is honestly one of my favorite things to do, and sometimes I just get too busy and wrapped up in my design work to remember to laugh. I need to laugh more! Bau says laugther is a "barometer of how comfortably we are expressing ourselves."

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